May 2, 2008
JS-Kit Advisor Widget offers background checks and more...
Burlingame, CA, May 2, 2008 – JS-Kit has announced a new, paradigm-shifting service that will change the way business is transacted on the web. The news was released on TechCrunch today, and we want to point it out to you as there are several follow-up opportunities and various angles on what we expect to be a significant change for e-commerce and web-based transactions.
The new Advisor widget gives consumers visibility into the information they need to make a decision at the point of transaction - the right info, right there, right now - without having to leave the current website. With a simple mouse-over or click, consumers are shown a snapshot of a specific product, item or service-provider of interest that may[1] include financial background, professional product reviews, possible judgments, as well as the swirl of user-generated comments and ratings as provided in other JS-Kit web services. Advisor is being launched with "flagship" data and directory site partners Experian and JD-Power and powered by JS-Kit's enterprise-class platform.
Advisor benefits for publishers, e-commerce sites, directories, and data providers:
- Increased traffic and stickiness due to accurate and relevant information from reputed sources in addition to user opinions
- Highly targeted, lightweight distribution of service "samples" to the point of transaction
- Lightweight integration with JS-Kit's enterprise-class platform
- Revenue-sharing model that keeps incentives aligned
Advisor benefits for visitors/users:
- Timely, objective and relevant information, not simple display ads and opinions
- Direct access to user opinions (e.g., comments, ratings, reviews and polls) and a way to voice your own
- Extraordinary contextual relevance - information when and where you need it
Advisor challenges the static paradigm of the "website" and tears down obstacles to the free flow of information. For more information, please contact sales@js-kit.com.
About JS-Kit
JS-Kit provides ultra-lightweight, feature-specific content and community services for any site via a hosted platform. The company's services offer unparalleled ease of implementation and a compelling combination of power and affordability. JS-Kit empowers publishers by delivering must-have features, promoting rich interactivity and building community and customer knowledge.
Contact: press@js-kit.com
[1] The exact content will depend on the object itself. For example, the info on a plumbing contractor might contain financial background, bond and judgments information from Experian, while a stereo or car might show a snapshot of JD Power's product report for that item.